Our Story

Elements of Design was created from the ground up in 2011 by husband and wife team Penny and Terry White with a vision to bring together an inspiring collection of clothing, accessories and homewares.

With a background in fashion and interior design, creator Penny brought to life Elements of Design in a humble little corner store with a great location on the Main Street of Wauchope, NSW.

Customers supported their unique vision and continued to come from near and far.

The Elements journey saw it going from a small corner boutique to expanding to the whole bottom floor of the building creating an emporium with the complete shop being fitted out with a family team effort of Penny, Terry and their three children Jack, Brodie and Georgia.

After the stores continual growth the next chapter saw Elements aquire an additional large premises next door in the old star hotel building which would now house Elements of Zen lifestyle store, a unique shopping experience of a garden atrium room with a mix of furniture, plants and pots as well as the front of the store fitted out with a compilation of statement furniture pieces combined with a continually changing homeware collection.

The laid back vibe of the store is due to its strong natural textures and colour palette that are pleasing to the eye with a beautiful range of Italian linen clothing that completes the zen ambiance of a relaxed coastal lifestyle.

Priding themselves on attention to detail and a personalised level of customer care whilst aiming to bring you the customer a unique fresh collection of beautiful clothing accessories homewares and furniture and an experience of being ‘in your element’ whilst in store @ elements.

Enjoy our journey.

Proprietor - Penny White
Elements of design
13 High St
Wauchope NSW 2446